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BreaksTheEarth (Member Profile)
Hi! I don't know if you're still around, but I wanted to let you know that this video is dead. I believe the same clip is available here.
OK Go - Rube Goldberg Machine Version of This Too Shall Pass
According to Damian, there is one edit: "We did actually shoot it in long, single takes. We only made it all the way through three times. But the truth is, one part, where we come down a waterfall, the action got a little behind, and three times, we actually got all the way through, the camera guy only got it once," Kulash explained. "So there is a bit of an edit in there. One edit. The machine did run all the way through each time, though, which is important."
Sarzy's comment that this feels "cynical and soulless" makes me sad. Obviously the band is trying to make viral videos, but that's been true since they recorded their first dance video and handed it out to some fans at concerts a number of years ago now. It wasn't cynical then, and it's not cynical now; it's just good marketing.