Social media videos with captions

Since a lot of people watch videos on their mobile via social media networks they see them without sound. So they started making "videos with big texts/captions/subtitles on the screen" (e.g. Tech Insider). How to call them: "Mobile videos"? "Social videos"? "Social media videos"? "Text videos"? Is there an agreed upon term?

Does anyone know since when exactly this trend started and which big media producers were early adopters?

There are basic rules to get the most optimal results.
But I often still find these texts blocking the visual experience, resulting in an inferior video, wishing the texts were just annotations you can remove.
What do you think?
eric3579 says...

Had no idea this was a thing. I assume they are made because there is a demand. Those Tech Insider vids linked are annoying and can't imagine ever watching those...but then i have sound.

Just say NO!

PlayhousePals says...

It's annoying and I 100% agree. I get a headache trying to read something I'd rather watch. I get so much more from the visual details. Then again, I used text on the videos I used to make [as I taught myself how to edit] because I didn't know how to do voiceovers ... so ...

Eklek says...

There's YouTube and Facebook making it easy to add captions, there's the Apple Clips app and there are "social media video text packs" to use in editing software..
nooooooo..

Subtle subtitling is fine though.

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