Smartphone Embedded Inside Entertainment Weekly

(youtube) Open this week's Entertainment Weekly and you'll find a live-tweeting ad from CW. But what's under the hood? Mashable's tear down found some VERY surprising gear between the pages. Mashable owned content.
dooglesays...

Get the latest copy of Entertainment Weekly off the shelves, for only $29.99 with a 3 year subscription.

I'm going to buy one unlocked off eBay.

Disclaimer: This magazine under Airport XRay scanners may look like a bomb.

chingalerasays...

>> ^doogle:

Get the latest copy of Entertainment Weekly off the shelves, for only $29.99 with a 3 year subscription.
I'm going to buy one unlocked off eBay.
Disclaimer: This magazine under Airport XRay scanners may look like a bomb.


...I like to tape a transistor radio to my chest with the wire for the earpiece coming out from under my collar to my ear....TSA loves to ask me what the fuck, I tell em it's the top of the sixth, cubs ahead by two...

ponceleonsays...

So basically they had 100,000 blackberrys that were going to the dump and they figured out a way to rig them into a commercial!

Gotta hand it to them, that's pretty amazing.

antsays...

Crap, I got this issue and I tossed it. I didn't even know that was there! I do remember those ads pages, but not its video.

Are they spying on us?

dagsays...

Comment hidden because you are ignoring dag.(show it anyway)

Finally we know what purpose all of those Blackberries mouldering on store shelves have been put to. And these guys aren't exactly iFixit - that's for sure.

Reefiesays...

Either warehouse staff at distributors have been removing these inserts from the magazines or Mashable.com were given a special copy of the magazine. No insert in my issue and same goes for two of my friends who are into geeky tear-downs like this. Also spoke to an acquaintance from Boston who subscribes to EW and she said she didn't get the insert either.

*goes away to sulk*

Edit: Have since learned that apparently there were only 1000 magazines with the insert. Ah well.

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