There was no way that was going to go well...you simply don't winch from the side. The best they could hope for was to tip it on it's side in the mud (not sure how that would help).
This is what happens when you don't attach your roll cage to the frame, it can rip right off the frame (with or without the body going with it). I actually expected it to roll over, ripping off the suspension, leaving the axles stuck in the mud and the rest of the Jeep upside down.

...nimrods....

That was pretty unclever

"Wasn't this built so that the top wouldn't fall off?"
"Well, obviously not."
"How do you know?"
"Because the top fell off."

Ohhhhh, Looky! MORE human error and human tragedy, the world just keeps getting better and better (he remarked sardonically) !!

The sounds of country music in the background pretty much told me how this was going to end up.

There does seem to be a negative correlation between people who like mudding in 4x4s and intelligence.

The power of suction FTW.

Is this an attempt to remove the jeep from a concrete-like substance? I note nobody is even remotely sinking into the "mud" on foot anywhere near it. Looks like they came back after the ground dried out.

I saw this wicked rescue setup once. It basically was a crane they assembled on site, using those three-sided trusses people use for radio towers, and would lift the vehicle mostly up out of the mud instead of just drag it sideways.

Then again, if the idea was to pull it out piece by piece, this is a win!

And in today's episode of Where Are They Now: Butthead.

And this is why you pull the frame, not the body . . . Or just don't go mudding. That always worked for me and my Jeep. :-p

Recovery points people!! They exist for a reason!